A Word About Cheap Solo Ads And Setting Realistic Goals
I want to make this weeks post to talk about setting realistic goals for yourself and the truth about using cheap solo ads if you choose that route for your marketing and also about free advertising in general. The reason for this is that I want new and current team members to understand what it really takes to be a top recruiter and what you will need to put into this if you truly want to see success. For those who want it bad enough, I am sure that nothing is going to get in your way.
This will also hopefully answer the question I get a lot from my downline about what they need to do to get more signups and what it is that they are doing wrong. First off let me just tell you that there are no secrets so stop trying to find them. Everything that works I post here and hold nothing back. I am not doing anything different then anybody else and if I found something new that works, you will be the first to know.
First a word about free advertising verses paid advertising.
This is real simple:
Free advertising - It works but don’t expect to get rich overnight. This takes much longer and the results are slow and steady over time and you must never stop doing it.
Paid advertising - This works also and much faster but will require capital from you to test and track your results. If you are not using ad tracking don’t even bother doing paid ads because you will not be able to track your ROI or return on investment which is the only way to consistently make money with this.
If you are looking to get rich quick it’s not going to happen, but you can get rich slow and build residual income over time. It takes money to make money so if you are afraid to lose money your never going to make it. You have to start by changing your attitude about money. The way I look at it is like this. If your in debt and working a regular job or even if your not in debt and working a regular job, you will NEVER be financially free and always working paycheck to paycheck so you really have nothing to lose by trying to build your own business and finally get out of the trap of a fixed income.
Instead of buying that $47 ebook on the secrets of website traffic or how to build a million dollar downline, try using that money to advertise instead. At least the advertising can give you return on your money. The book will only give you knowledge which is great but if you don’t put that knowledge into action, it will never make you any money ever.
Before we start I have said it a million times and it’s the most important thing that you will need to make your business grow: Set yourself up with some AD TRACKING now!
I recommend Adtrackz or if you want a web based service use Adminder.com
Cheap Ezine Solo Ads
If you are expecting to buy a $5, $10, or $20 solo ad and get hundreds of dollars back think again.
You need to understand the purpose of using these ads and how they can help you earn more money in the future. It is just your first step towards making big money with solo ads and the testing stage. If you have heard about big marketers making thousands with solo ads they are not doing it with cheap solo ads. These ads are used for testing that waters before you move on to more expensive advertising. All big marketers use these to test their copy and response to see if it is worth it for them to spend hundreds of dollars on the big ones. They might run them multiple times and tweak them each time till they get the highest converting ad.
Don’t get me wrong, you can absolutely do well with a small ad and get a couple of signups, but don’t expect to be on the leaderboard with a $20 ad it’s just not going to happen.
If you see someone who has made the leader board and is making $1000 in bonuses, you can assume that they probably spent a couple of hundred dollars on advertising to get that type of return or they could of even spent more and took a loss for the week, it happens sometimes. You just have to position yourself so you are in profit the majority of the time and cut your losses through ad tracking.
David Parnell spends thousands of dollars in solo ads every week to make the money he is making. It takes money to make money so if you want to roll with the big boys, you are going to have to spend big money and practice good cash flow to always get a return on your investment and always track your ads.
If you don’t have a lot of money my advice would be to start on a smaller scale and build yourself up with free ads and cheap advertising like PPC and experiment with some cheap solo ads until you can make a bigger profit. Rome was not built in a day.
I want to get this out so new affiliates don’t get let down and feel like they are not getting anywhere. I know that some of you have no experience with solo ads and you need to understand how it works so you don’t lose money you can’t afford to lose.
Go out there and start experimenting. Send out 1-5 ads a week and track the results. You start to see how different headlines and body copy effect click through rate and conversions and you will be on your way to being a ezine solo ad expert and profit almost every time.
Just take consistent action and you will see results. Stop procrastinating and spend time doing useful things like ad tracking. If you keep doing the same thing over and over again expecting different results it’s just not going to happen.
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Getting Tons Of Search Engine Traffic With Squidoo
This week we are going to introduce the concept of Web 2.0 marketing which is basically user generated content websites. One of these websites that you can sign up for is called Squidoo. It is very similar to blogging except they call it creating lenses which you fill up with information and content for visitors, and you can also monetize it with various ads from eBay, Amazon and Adsense which all earn you money from your Squidoo lens.
The search engines and especially Google are in love with Squidoo. You can easily rank in the first position for a long tail keyword with many monthly searches simply by setting up a Squidoo lens and filling it with relevant content. It is also possible to rank for more competitive search terms with lenses but you will need to optimize your lens better and get many backlinks to it by writing articles and pointing it to your Squidoo lens.
Once you sign up for a free Squidoo account, you can start creating lenses immediately. All you have to do is create a new lens, give it a name and choose a keyword for its location.
Here is an example of a Squidoo lens that I made for GDI:
http://www.squidoo.com/global-domains-international-vip-team
Please fell free to comment on my guestbook and rate me.
As you can see it looks very much like a blog and you can add content weekly or monthly too it. The more content you add to your Squidoo lens, the better it will rank and the more traffic it will get.
Squidoo ranks all of its lenses by popularity and traffic which you can view in your members area. You can also add tags to your lens to increase traffic and visit other peoples lenses and comment on them linking back to your lens.
What you can do right now is start creating Squidoo lenses about Residual Wealth Factor and GDI. If you search around you can find other GDI lenses which you can get inspiration from to build your own. You can also do some keyword research and find long tail keywords with a decent amount of monthly searches to build additional lenses on. Just make sure they are related to things people would be searching for if they were looking to get involved with network marketing or mlm.
Once you build your Squidoo lens you will want to treat it like any other web site to drive traffic to it. Many of the ways of getting website traffic like article marketing and forum marketing work for Squidoo as well and also help increase your lens popularity when you start building links pointing back to your lens.
Squidoo also has groups you can join related to your niche where you can submit your lens and they also have a forum where you can start posting to get extra traffic.
Get out there and start making some lenses! Let the whole world know about your passions and interest.
Click here to sign up for a free Squidoo account
This week’s tips:
1. Keep on advertising and don’t forget to consistently send out your solo ads!
2. You will never know if something works until you try.
3. Never do the same thing again expecting different results if it did not work in the first place.
Test and track everything you do to plug up all the money leaks!
To the top!
Daniel
Still not in GDI? What are you waiting for? Click here to sign up today!
