A Word About Cheap Solo Ads And Setting Realistic Goals
I want to make this weeks post to talk about setting realistic goals for yourself and the truth about using cheap solo ads if you choose that route for your marketing and also about free advertising in general. The reason for this is that I want new and current team members to understand what it really takes to be a top recruiter and what you will need to put into this if you truly want to see success. For those who want it bad enough, I am sure that nothing is going to get in your way.
This will also hopefully answer the question I get a lot from my downline about what they need to do to get more signups and what it is that they are doing wrong. First off let me just tell you that there are no secrets so stop trying to find them. Everything that works I post here and hold nothing back. I am not doing anything different then anybody else and if I found something new that works, you will be the first to know.
First a word about free advertising verses paid advertising.
This is real simple:
Free advertising - It works but don’t expect to get rich overnight. This takes much longer and the results are slow and steady over time and you must never stop doing it.
Paid advertising - This works also and much faster but will require capital from you to test and track your results. If you are not using ad tracking don’t even bother doing paid ads because you will not be able to track your ROI or return on investment which is the only way to consistently make money with this.
If you are looking to get rich quick it’s not going to happen, but you can get rich slow and build residual income over time. It takes money to make money so if you are afraid to lose money your never going to make it. You have to start by changing your attitude about money. The way I look at it is like this. If your in debt and working a regular job or even if your not in debt and working a regular job, you will NEVER be financially free and always working paycheck to paycheck so you really have nothing to lose by trying to build your own business and finally get out of the trap of a fixed income.
Instead of buying that $47 ebook on the secrets of website traffic or how to build a million dollar downline, try using that money to advertise instead. At least the advertising can give you return on your money. The book will only give you knowledge which is great but if you don’t put that knowledge into action, it will never make you any money ever.
Before we start I have said it a million times and it’s the most important thing that you will need to make your business grow: Set yourself up with some AD TRACKING now!
I recommend Adtrackz or if you want a web based service use Adminder.com
Cheap Ezine Solo Ads
If you are expecting to buy a $5, $10, or $20 solo ad and get hundreds of dollars back think again.
You need to understand the purpose of using these ads and how they can help you earn more money in the future. It is just your first step towards making big money with solo ads and the testing stage. If you have heard about big marketers making thousands with solo ads they are not doing it with cheap solo ads. These ads are used for testing that waters before you move on to more expensive advertising. All big marketers use these to test their copy and response to see if it is worth it for them to spend hundreds of dollars on the big ones. They might run them multiple times and tweak them each time till they get the highest converting ad.
Don’t get me wrong, you can absolutely do well with a small ad and get a couple of signups, but don’t expect to be on the leaderboard with a $20 ad it’s just not going to happen.
If you see someone who has made the leader board and is making $1000 in bonuses, you can assume that they probably spent a couple of hundred dollars on advertising to get that type of return or they could of even spent more and took a loss for the week, it happens sometimes. You just have to position yourself so you are in profit the majority of the time and cut your losses through ad tracking.
David Parnell spends thousands of dollars in solo ads every week to make the money he is making. It takes money to make money so if you want to roll with the big boys, you are going to have to spend big money and practice good cash flow to always get a return on your investment and always track your ads.
If you don’t have a lot of money my advice would be to start on a smaller scale and build yourself up with free ads and cheap advertising like PPC and experiment with some cheap solo ads until you can make a bigger profit. Rome was not built in a day.
I want to get this out so new affiliates don’t get let down and feel like they are not getting anywhere. I know that some of you have no experience with solo ads and you need to understand how it works so you don’t lose money you can’t afford to lose.
Go out there and start experimenting. Send out 1-5 ads a week and track the results. You start to see how different headlines and body copy effect click through rate and conversions and you will be on your way to being a ezine solo ad expert and profit almost every time.
Just take consistent action and you will see results. Stop procrastinating and spend time doing useful things like ad tracking. If you keep doing the same thing over and over again expecting different results it’s just not going to happen.
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